AndreaInsurance cost consultingHer strongest proof and expertise were not prominent on her website or LinkedIn. Mike identified what deserved to lead her message.
JeffLeadership and fractional HRMike clarified the market gap, his unique value, and what should set his offer apart. He then rebuilt his website around the clearer offer.
CynthiaInterior designIn a crowded category, Mike compared competitor positioning, then clarified her preferred buyer and what made her client experience different.
FrancescoEngineering and specialist consultingMike clarified his primary offer, who was buying it, and the problem they needed to solve. That gave his communications a consistent commercial focus.