Make your expertise easier to sell.

I help consultants and service business owners explain their value, present a clear offer and prepare prospects for a buying decision.

You get the messaging, sales documents and content tools to support that work...without writing everything yourself.

Just three one-hour sessions.
Three hours total of your time.Completed within 30 days. I do the work between sessions.

$8,000 for the 30-day setup.

Book a 25-minute call See what’s included

Selling starts with too much explaining.

When prospects don’t understand your value, the sales conversation starts with more explaining.

A good referral arrives pre-sold. Your online presence should do the same.

How we recreate that effect Read more

A good referral arrives already pre-sold. The person who sent them has explained why you’re worth talking to. We want to reproduce that effect for everyone who looks you up online.

Your prospects need these answers. Here’s how I answer them for my own business.

What do you do?See our answer

I help take what’s in your head and organize it into a clear story that makes your expertise easier to sell.

The aim is to help the right people recognize you’re a fit, give you a stronger case for your price, spend less time explaining on sales calls and turn more referrals into clients.

Is this the right fit?See our answer

If your business makes perfect sense to you, but you keep changing how you explain it, this is for you.

I know the problem myself. We get tired of repeating the same message, so we change it... even when our prospects haven’t heard it yet.

We look at what your clients value, why they buy and how competitors present their offers. Then we agree on a clear message and use it consistently across your website, LinkedIn, content and sales conversations.

Why should I trust you?See our answer

There are plenty of people who help with messaging. Here’s the experience I bring.

I’ve written, developed and sold stories to top Hollywood studios and spent eighteen years in animation and visual effects, including work on The Lord of the Rings, Harry Potter and Iron Man.

Those productions required turning complex ideas into something an audience could understand and believe.

I’ve also consulted with expert-based businesses since 2012. You work directly with me to apply that storytelling experience to your offer, your message and the reasons clients choose you.

What do I get?See our answer

A fresh set of eyes, experienced direction and the finished materials to put that direction to work.

You’re too close to your business to see it the way a new prospect does. I listen, ask questions and help you decide what matters, what to leave out and how to explain the value.

I was taught sales the old way. That meant three to five calls, low show-up rates, requests for references and explaining myself again each time.

In my own business, I now use a short discovery call and one working session that also serves as the sales call, with a high close rate among prospects who reach that session. That’s the path I design for you, so the people you serve understand what they’re buying and you both spend less time explaining.

Then we build a connected system for your sales and marketing: your homepage, LinkedIn, sales call funnel, internal offer and process documents, content tools and expertise files.

You also get AI-ready expertise files and structured website copy to help AI tools understand who you serve, what you offer and why you’re credible. These assets help prepare your business for relevant recommendations in AI chats.

So when someone refers you, the story stays consistent wherever that prospect checks you out. Before they book, they can understand the value, the price and whether it fits.

That’s designed to help unsuitable prospects rule themselves out and suitable prospects arrive ready for a buying conversation... with less explaining and fewer follow-ups.

The $8,000 setup takes three one-hour sessions of your time. The offer includes ongoing monthly support to maintain and improve the system. See What you get for the monthly price and full scope. Sales, pricing and other business results are not guaranteed.

We work those answers into your messaging and sales materials, so prospects can understand the offer before you meet.

Here’s what you get.

Messaging, sales documents and content tools designed to help the right clients choose you...and reduce the time you spend explaining.

Say

What do you say so the right clients choose you?

Your full homepage and LinkedIn copy explain your expertise, offer and proof. Your internal offer one-pager keeps the message consistent.

Sell

Spend less time explaining and following up.

Your sales call funnel helps prospects understand the offer before you meet. Your process one-pager and sales templates help you explain the value consistently.

Scale

Put your expertise to work without starting from scratch.

Once what you say and sell is organized, your team and AI can work from the same approved information. Your Content Coach is a custom skill I build for your AI tool of choice. It uses your expertise, voice, audience and content topics to help you create authentic, authoritative content that speaks to your clients...instead of AI filler. Your content calendar and expertise files keep the work organized.

One clear story, wherever clients check you out.

Assets that sell your expertise 24/7 Read more

You receive the copy as Google Docs and the expertise as files for your team or a ChatGPT or Claude project. The setup covers writing and planning. After the first 30 days, we continue with monthly support to maintain the system, update your prompts and messaging, and build and host a simple website of up to 10 pages. See ongoing support and pricing.

Your homepage, LinkedIn, content and sales call funnel should tell the same consistent story.

What is one client worth to you? Read more

What is one client worth to you? If confusion costs you just one client a year, that is business you could be missing before a call even starts. If the profit from that client covers your investment here, helping them understand your value could pay for the work.

Three one-hour sessions. Three hours of your time.

You bring your expertise to three one-hour sessions within 30 days. I do the research, writing and organizing between them.

Session 1 ... You explain.See what you get

I ask about your clients, offers, experience, and how you work.

You get:

Homepage copy
LinkedIn makeover
Offer one-pager
Competitor analysis
Customer language

Session 2 ... We sharpen.See what you get

I present your proposed offer and process, competitor research and customer language. We answer questions and agree on the direction.

You get:

Sales call funnel
Pre-call page copy
Calendar booking copy
Follow-up emails
Sales templates

Session 3 ... You receive.See what you get

I show you the finished Google Docs and expertise files, answer questions and hand over every deliverable.

You get:

Process one-pager (when applicable)
AI knowledge files
LinkedIn Content Coach
Content calendar
AI project setup

These are copy and planning documents, delivered at session three. A website build follows during monthly support.

I ask the questions. You bring what you know.

Three sessions. One connected system to make your expertise easier to sell.

Book a 25-minute call

Why work with me?

I’m Mike L. Murphy. I help founders explain their value, build a clear offer and prepare prospects for sales conversations.

Before consulting, I spent eighteen years in animation and visual effects on films including:

Helping animate Gollum taught me to turn complicated work into something an audience could understand and believe. I bring that same attention to your message.

You work directly with me.

Film and studio logos are trademarks of their respective owners. They identify previous work; I have no current affiliation with these companies, and they do not endorse this service.

What clients told me.

Michael

His LinkedIn showed his experience, but not clearly what he offered.

Michael told me he booked a sales call through LinkedIn on the day we clarified his offer.

Brad

A cybersecurity consultant whose messaging didn’t clearly explain his value.

Brad told me he landed an enterprise client right after we refined his messaging.

MaryAnn

A leadership consultant whose company name could sound like interior design.

She told me the work helped her clarify her offer and message. She started with one employee; two years later, she reported a larger team and bigger clients.

Examples from previous client work; package scopes varied. Client-reported outcomes. We do not guarantee leads, sales, revenue or other business results.

See client stories

Try the first working session free.

Start with a free 25-minute call to check the fit.

If it’s a fit, we schedule your free first working session. It counts as session one of the three. Review the $8,000 setup and ongoing support terms beforehand, and come ready to decide at the end; bring anyone whose approval you need.

If you stop after that free session, you owe nothing.

$8,000 to set it up.

Three working sessions, the work between them, and your completed copy and files. If you continue after the free session, payment is due before session two. After the first 30 days, the offer continues with monthly support: revisions, a simple website build and hosting, content and AI updates, WhatsApp access and a 25-minute monthly call with me. Cancel anytime. See monthly pricing and full scope.

Book a 25-minute call See the full offer

Make your expertise easier to sell.

Start with a 25-minute call.

We’ll discuss where prospects get stuck, what you want your messaging to do, and whether this work fits your business.

Book a 25-minute call