Make yourexpertiseeasier to sell.
People need to understand what you do before they'll hire you. I rewrite your website, LinkedIn and sales materials so the right clients understand what they're buying, and why you.
A happy client recommends you. Warmly. "They're the best at what they do." So the prospect looks you up. Your website. Your LinkedIn. Thirty seconds later they still can't say what you do. *So *they *call *someone *easier *to *understand.
A referral explains why someone should hire you. Your website should too. I take what's in your head and organize it into one story that answers what buyers ask before they book.
What is one client worth to you?
Think about the profit from one client. Now picture a referral who checks you out online and leaves with questions instead of booking.
One client you would have missed covers it about 1.9 times. Sales and other business results are not guaranteed.
Two experts. One gets hired.
An illustration, not a client story. Both are good at what they do. Only one is easy to understand.
Same expertise. Different story.
Book a free 15-minute call →
He helped make Gollum believable. Your offer will be easier.
Mike spent eighteen years in animation and visual effects, and wrote, developed and sold stories to top Hollywood studios. Those productions all needed the same thing: complex ideas turned into something an audience could understand and believe.
In business, he was taught to sell the old way. Three to five calls. Low show-up rates. Requests for references. Explaining himself again every time. He knows the other trap too: you get tired of your own message and change it before prospects have even heard it.
So he built a better path, a short discovery call and one working Sprint that doubles as the sales call. Since 2012 he has helped expert-based businesses do the same, so their clients arrive ready for a buying conversation.
Film and studio names are trademarks of their respective owners. They identify previous work; there is no current affiliation and they do not endorse this service.
Three Sprints. Three hours of your time.
You bring your expertise to three one-hour Sprints within 30 days. Mike does the research, writing and organizing between them.
You explain.
Mike asks about your clients, your offers, your experience and how you work. At the end, you decide whether to continue.
We sharpen.
He presents your offer and process, the competitor research and your customers' own words. You agree on the direction.
You receive.
Every finished document, your expertise files and your own Claude or ChatGPT project, installed and explained.
One clear story, wherever clients check you out.
Explain your value in the words your clients already use.
Mike researches how your clients describe their problems and goals, then works that language into your offer, homepage, LinkedIn and content.
Stop explaining the basics on every sales call.
Your call funnel explains the offer before you meet. Your one-pagers and templates keep the story consistent, with fewer follow-ups.
Put your expertise to work without starting from scratch.
Your team and your AI work from the same approved files. Your Content Coach helps you write like you, instead of AI filler.
What clients told Mike.
First names only, to protect client confidentiality. References available on request.
His LinkedIn read like a résumé. It showed his experience without clearly explaining his offer.
He booked a sales call through LinkedIn the day they clarified his offer.
He relied on referrals, but his online presence didn't clearly explain what he helped clients do.
He landed an enterprise client right after they refined his messaging.
Her firm's name could sound like interior design to someone who didn't already know the business.
She started with one employee. Two years later, a larger team and bigger clients.
Examples from previous client work; package scopes varied. Client-reported outcomes. We do not guarantee leads, sales, revenue or other business results. See all client stories.
Hear it from them.
Watch all six client interviews →The Three-Hour Expertise Sprint
- Homepage and LinkedIn copy that answer what buyers ask
- A sales call funnel, so prospects understand the offer before you meet
- Offer and process one-pagers your whole team can use
- AI-ready expertise files and your own Content Coach
- Your website built during monthly support, up to 10 pages
Then $500 a month, starting 30 days later, for your website build, routine maintenance and a monthly group support call. Cancel with 30 days' notice.
Find the confusing part before another buyer has to.
In 15 minutes, Mike gives you a fresh set of eyes and pinpoints the one thing that might be costing you sales. No purchase required.
Book a free 15-minute call →