Make your expertise easier to sell.

I help consultants and service business owners explain their value, present a clear offer and prepare prospects for a buying decision.

You get the messaging, sales documents and content tools to support that work...without writing everything yourself.

Just three one-hour sessions.
Three hours total of your time.Completed within 30 days. I do the work between sessions.

$8,000 for the 30-day setup.

Book a 25-minute call See what’s included

Selling starts with too much explaining.

When prospects don’t understand your value, the sales conversation starts with more explaining.

Your prospects need these answers. Here’s how I answer them for my own business.

What do you actually do?See our answer

I help take what’s in your head and organize it into a clear story that makes your expertise easier to sell.

The aim is to help the right people recognize you’re a fit, give you a stronger case for your price, spend less time explaining on sales calls and turn more referrals into clients.

Is this right for me?See our answer

If your business makes perfect sense to you, but you keep changing how you explain it, this is for you.

I know the problem myself. We get tired of repeating the same message, so we change it... even when our prospects haven’t heard it yet.

We look at what your clients value, why they buy and how competitors present their offers. Then we agree on a clear message and use it consistently across your website, LinkedIn, content and sales conversations.

Why should I choose you?See our answer

There are plenty of people who help with messaging. Here’s the experience I bring.

I’ve written and sold stories in Hollywood and spent eighteen years in animation and visual effects, including work on The Lord of the Rings, Harry Potter and Iron Man.

Those productions required turning complex ideas into something an audience could understand and believe.

I’ve also consulted with expert-based businesses since 2012. You work directly with me to apply that storytelling experience to your offer, your message and the reasons clients choose you.

What am I paying for?See our answer

A fresh set of eyes, experienced direction and the finished materials to put that direction to work.

You’re too close to your business to see it the way a new prospect does. I listen, ask questions and help you decide what matters, what to leave out and how to explain the value.

Then we build a connected system for your sales and marketing: your homepage, LinkedIn, sales call funnel, internal offer and process documents, content tools and expertise files.

So when someone refers you, the story stays consistent wherever that prospect checks you out. Before they book, they can understand the value, the price and whether it fits.

That’s designed to help unsuitable prospects rule themselves out and suitable prospects arrive ready for a buying conversation... with less explaining and fewer follow-ups.

The $8,000 setup takes three one-hour sessions of your time. The offer includes ongoing monthly support to maintain and improve the system. See What you get for the monthly price and full scope. Sales, pricing and other business results are not guaranteed.

We work those answers into your messaging and sales materials, so prospects can understand the offer before you meet.

Here’s what you get.

Messaging, sales documents and content tools designed to help the right clients choose you...and reduce the time you spend explaining.

Give the right clients a reason to choose you. Your full homepage and LinkedIn copy make your expertise, offer and proof clear before they book a call.

Spend less time explaining and following up. Your sales call funnel prepares prospects with information for a buying decision. Internal offer and process one-pagers keep you, your team and AI working from the same facts.

Keep your marketing moving. Use your approved messaging, content calendar and LinkedIn Content Coach instead of starting from scratch. Your expertise files give your team and AI the context.

Put the message to work in your sales and marketing.

You receive the copy as Google Docs and the expertise as files for your team or a ChatGPT or Claude project. The setup covers writing and planning. After the first 30 days, we continue with monthly support to maintain the system, update your prompts and messaging, and build and host a simple website of up to 10 pages. See ongoing support and pricing.

Three one-hour sessions. Three hours of your time.

You bring your expertise to three one-hour sessions within 30 days. I do the research, writing and organizing between them.

Session 1 ... You explain. I ask about your clients, offers, experience, and how you work.

Session 2 ... We sharpen. I present your proposed offer and process, competitor research and customer language. We answer questions and agree on the direction.

Session 3 ... You receive. I show you the finished Google Docs and expertise files, answer questions and hand over every deliverable.

I ask the questions. You bring what you know.

Book a 25-minute call

Why work with me?

I’m Mike L. Murphy. I help founders explain their value, build a clear offer and prepare prospects for sales conversations.

Before consulting, I spent eighteen years in animation and visual effects on films including:

The Lord of the Rings · Harry Potter · Iron Man

Helping animate Gollum taught me to turn complicated work into something an audience could understand and believe. I bring that same attention to your message.

You work directly with me.

What clients told me.

Michael

His LinkedIn showed his experience, but not clearly what he offered.

Michael told me he booked a sales call through LinkedIn on the day we clarified his offer.

Brad

A cybersecurity consultant whose messaging didn’t clearly explain his value.

Brad told me he landed an enterprise client right after we refined his messaging.

MaryAnn

A leadership consultant whose company name could sound like interior design.

She told me the work helped her clarify her offer and message. She started with one employee; two years later, she reported a larger team and bigger clients.

Examples from previous client work; package scopes varied. Client-reported outcomes. We do not guarantee leads, sales, revenue or other business results.

See client stories

Try the first working session free.

Start with a free 25-minute call to check the fit.

If it’s a fit, we schedule your free first working session. It counts as session one of the three. Review the $8,000 setup and ongoing support terms beforehand, and come ready to decide at the end; bring anyone whose approval you need.

If you stop after that free session, you owe nothing.

$8,000 to set it up.

Three working sessions, the work between them, and your completed copy and files. If you continue after the free session, payment is due before session two. After the first 30 days, the offer continues with monthly support: revisions, a simple website build and hosting, content and AI updates, WhatsApp access and a 25-minute monthly call with me. Cancel anytime. See monthly pricing and full scope.

Book a 25-minute call See the full offer

Make your expertise easier to sell.

Start with a 25-minute call.

We’ll discuss where prospects get stuck, what you want your messaging to do, and whether this work fits your business.

Book a 25-minute call