What you get.
People need to understand what you do before they'll hire you. Mike rewrites your website, LinkedIn and sales materials so prospective clients understand what they're buying and why they should choose you.
Pricing starts at $1,800 for a replacement website, plus $199/month hosting. The Three-Hour Expertise Sprint below is $8,000 setup plus $500/month support.
Make the reason to hire you obvious.
Your website, LinkedIn and sales materials should answer three questions: What do you do? Why choose you? What do I get? The Full Sprint gives you the finished copy, sales documents, content tools and expertise files at Sprint three.
Your full homepage copy.
So visitors quickly understand why to hire you.
Every section is written with a five-second clarity goal: what you do, who you help, what you offer, why to trust you, what makes you different and how to book a call.
Delivered as a Google DocYour full LinkedIn profile copy.
So people checking you out understand your expertise and offer.
All text-based sections are rewritten to establish your authority, explain who you help and give interested prospects a clear path to booking a call.
Your sales call funnel.
So leads understand the offer before you meet.
Page copy, calendar wording and follow-up emails that pre-sell the conversation. The goal is a clear buying decision in one or two conversations, with fewer follow-ups spent explaining the basics.
Delivered as a Google DocYour offer one-pager.
So everyone on your team explains the offer the same way.
An internal document for you and your team: who the offer is for, what clients get and how to explain its value. It includes recommended price points and messaging hooks informed by competitor research and customer language.
Plus a knowledge file so your AI works from the same approved offerYour process one-pager.
When applicable. So you can explain what's distinctive about how you work.
An internal document that describes your steps and their value in the language your customers use, informed by competitor messaging research.
Plus a knowledge file so your AI works from the same approved processYour Content Coach skill and calendar.
So you write like you, instead of AI filler.
Your Content Coach is a custom skill Mike builds for your AI tool of choice. It uses your expertise, voice, audience and content topics to help you create authentic, authoritative content that speaks to your clients.
You get a content calendar and guidance built around LinkedIn publishing. The skill asks for your real examples and perspective. You review and approve drafts before posting, and you can ask general questions about using it on the shared group support call.
Your team and your AI, working from the same page.
The files cover your ideal client, offer, process, competitors, customer language, voice, proof and sales templates. Mike shows you how to use them in a ChatGPT or Claude project to draft content, prepare proposals and answer common sales questions. Your Content Coach uses these same files and tailored instructions.
You also get AI-ready expertise files and structured website copy to help AI tools understand who you serve, what you offer and why you're credible. These assets help prepare your business for relevant recommendations in AI chats.
not a client document
- Who the offer is for and what problem they want solved
- What is included, the price and how delivery works
- Reasons to choose you and the proof supporting them
- Language to use, common questions and sales responses
The $8,000 setup covers research, ideas, writing and the files. You update LinkedIn yourself and can use the documents with your existing team. Your website is built and published after the setup as part of the ongoing monthly service. No results are guaranteed. We deliver the agreed documents, files and support. We do not guarantee leads, sales, revenue, closing times, LinkedIn reach or any other business result. Monthly group support provides general guidance on using the delivered materials.
Stop losing sales to a confusing message.
You do good work. Does your website make that obvious? Buyers need to understand the value before they can decide it's worth paying for.
A referral explains why someone should hire you. Your website should too.
A good referral arrives with context and trust. But that person may still check your website or LinkedIn. If the story there is confusing, a warm introduction can turn into a missed opportunity.
What is one client worth to you?
Think about the profit from one client. Then picture a referral who checks you out online and leaves with questions instead of booking. If clearer messaging helps you win a client you might otherwise have missed, does that profit cover the Sprint and ongoing support?
Sales and other business results are not guaranteed.
Give the right clients a reason to choose you.
Make your expertise, offer and proof clear before they book a call.
Spend less time explaining and following up.
Prepare prospects with the information they need to make a buying decision.
Keep your marketing moving.
Use your approved messaging, content calendar and Content Coach instead of starting from scratch.
Three Sprints. About an hour each.
All within the first 30 days. Mike does the research and writing between them.
You explain.
You work through your clients, offer, expertise and current message. At the end, you decide whether to buy the $8,000 setup. If you continue, you schedule Sprint two.
We sharpen.
Mike presents your proposed offer and process, competitor research and customer language. You answer new questions and agree on the direction before he finishes the copy and files.
You receive.
Mike shows you every finished document, your Content Coach and expertise file, answers your questions and explains how to use them. You receive all the deliverables in this Sprint.
Two rounds of in-scope revisions per major deliverable are included. Leave specific comments in your Google Docs within the agreed review period. New offers, strategy or additional deliverables require an agreed written scope.
Try the first Sprint free. See how Mike works before you buy.
The free working Sprint is Sprint one of the three. Review the $8,000 setup price and the ongoing monthly support terms before attending, and come ready to make the decision at the end.
If someone else needs to approve the purchase, bring them to that Sprint. If the work is not right for you, say no. You owe nothing and have no obligation to continue.
If you choose to continue, the setup is $8,000, payable at the end of Sprint 1, followed by ongoing monthly support after the first 30 days.
Get a fresh pair of eyes.
Start with a free 15-minute call.
Mike reviews your website or LinkedIn, suggests one fix and tells you if a Sprint could help. No purchase required.
Book a free 15-minute call →$8,000 at the end of Sprint 1 if you proceed. Your first $500 charge is 30 days after paid enrollment, then monthly until canceled.
Cancel by emailing support@mikelmurphy.com with 30 calendar days' written notice. Renewals before the cancellation date remain payable in full; no renewal is charged on or after that date, and there is no prorated refund. Remaining paid Sprint delivery is still owed.
What the $500 a month covers.
The monthly continuation service begins 30 days after paid enrollment. It is where your website gets built, hosted and kept up to date.
Shared group support
One shared group support call per paid service month. No individual consulting calls or direct WhatsApp access to Mike. Individual access to Mike belongs to the three working Sprints in the $8,000 engagement.
Website and call funnel
One website plus landing, calendar booking and confirmation pages, up to 10 pages combined. Normally built in Months 2–4 from the Sprint materials while subscribed. Includes supported reminders, written video outlines and Client-supplied tracking tags; filming and video editing are excluded.
Hosting setup and DNS assistance
You own the accounts. Maintain a suitable Claude or ChatGPT subscription and Supabase or GitHub account, plus required hosting/calendar subscriptions. We help deploy and connect your domain after written site approval, preserving email and unrelated DNS records. Third-party fees are yours.
Reviews and revisions
Two in-scope revision rounds per major deliverable. Sprint inputs and reviews are due within three Business Days; website feedback within five. Silence is not website approval. Late website inputs move delivery to the next available slot while normal monthly billing continues, without a separate delay fee. In-scope completion can continue beyond Month 4 while subscribed.
Can I make changes myself?
Yes. You can request routine changes, such as editing a few words or replacing a photograph, using straightforward instructions and AI assistance. Blog updates depend on the features included in your agreed website. We demonstrate the supported update process during handover, including review and approval before changes go live.
What happens if I stop working with you?
You keep your business content and paid-for transferable deliverables, including the completed website files and documents. For the $8,000 Sprint’s monthly continuation, email support@mikelmurphy.com with 30 calendar days’ written notice. Renewals before the cancellation date remain payable. We provide the completed, paid-for site files as a ZIP. Download and save them, then arrange replacement hosting, deployment and integrations yourself. Unfinished site work is handed over in its current state; your remaining paid Sprint delivery is still owed.
What if I want more changes after you’ve built it?
That is what ongoing support is for. As you use the website and materials, you will find things you want to refine. The monthly service supports the agreed website and AI-assisted editing workflow, with guidance on using your delivered materials. New pages, substantial content work, proposal-template revisions, custom workflow changes and development outside the agreed scope are discussed and priced separately.
How do I know the technology is reliable?
We use established web technologies and Cloudflare-based services for the agreed website. Your business information is organized into a central set of expertise files that supported AI tools can reference, subject to their permissions and your approvals. You do not have to rebuild that context from one conversation to the next. We demonstrate the documented update process, including version tracking and recovery where supported. A separate client dashboard is in development. We can evaluate it when it is available and tested; you do not need to depend on it to get started.
What exactly does the $500 a month cover?
The $8,000 Sprint builds the messaging and expertise foundation. The $500 monthly continuation begins 30 days after paid enrollment. It includes the agreed website and call-funnel build, support for the agreed hosting and AI-assisted editing setup, and one shared group support call per paid service month. You can request routine website changes and review them before publication. Support is through the agreed service channel at support@mikelmurphy.com. Third-party subscriptions, substantial new development and work outside the agreed scope are separate. Private consulting calls and direct WhatsApp access to Mike are not included.
Three hours of your time. One clear story.
Bring your website or LinkedIn to a free 15-minute call. Mike points out one confusing thing and suggests a fix. No purchase required.