Hasbro's Mr. Monopoly - Spot 1
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Here is the first of 4 Monopoly spots I directed for Hasbro and the Minnesota State Lottery.
We shot the live action plates (fancy talk for backgrounds) in Santa Monica in one day. Then we spent about 8 days per a spot to complete the animation. This was a fun series to work on because we got to allow Mr. Monopoly to act and have a slight character arc over the 1:45 minutes of screen time.